6m x 3m
Hired exhibition stand
Liverpool, UK
Micro-Tech UK are a leading supplier of affordable therapeutic endoscopy solutions. They had a 6m x 3m exhibition stand space booked for BSG Live, with the event being held at the ACC exhibition venue in Liverpool. The innovative team at Micro-Tech UK required an equally innovative exhibition stand, with versatile product displays and an eye catching design. Micro-Tech wanted visitors to the stand to have an opportunity to handle, explore and learn more about the extensive product range. Sustainability was also a key driver in their final choice of exhibition stand as it was essential that the environmental impact of their exhibiting activities was as neutral as possible. The final exhibition stand design provided the leading endoscopy brand with a sleek and professional backdrop to their products. The main 3 metre backwall comprised of an attractive arch roof section with downlights and a wall mounted TV for streaming company content. A smaller product display plinth with a further screen was set to one side of the arch, again enhancing the visitor experience with video streaming on display throughout the show.
Two large product display plinths with bespoke angled tops had spaces for ten individual products on each and had been designed to hide away the product wiring, whilst not restricting handling. A freestanding shelved product display cabinet took centre stage and helped attract passing trade to the stand with its doubled sided backlit curved lightbox header. A circular hanging banner structure was flown high above the stand in the eaves of the exhibition hall, ensuring the Micro-Tech brand could be seen throughout the entire show.
The Micro-Tech exhibition stand was a triumph. The complete custom exhibition stand was built using hire components, which will be refurbished by our team for reuse and not sent to landfill. The graphics on the stand were a combination of 100% recycled media and biodegradable media. The Micro-Tech team had a busy show and a steady footfall of visitors throughout the four day event. The Marketing Manager for Micro-Tech UK Bobby Polkey provided us with this positive feedback after the event.