Johnson & Johnson

Johnson & Johnson were keen to display their Acuvue range with a bright and clean exhibition stand. Working alongside Maddox Agency, our 3D designer brought the Acuvue design brief to life with a simple, but illuminating exhibition stand design. The stand was to be three open sides and the client was clear that they needed it to stand out at the event. The one wall of the stand would also be viewed from both sides, which provided further space for branding. Storage was important on the stand as well as having audio visual equipment and a meeting space for visitors. The final stand design was bright and white. The 3m tall lightbox wall illuminated the Acuvue branding and really made the stand visible in the busy hall. The backlit LED lightbox was complimented by large 1.5m wide counter that had a subtle, but effective LED feature around the bottom and practical integrated storage shelves. The non-illuminated wall was framed with a curved canopy and integrated downlights. Below this was a wall mounted screen which streamed Acuvue content throughout the event. The reverse side of the main wall was a large Johnson & Johnson graphic. The custom printed floor vinyl finished the stand off nicely. The customer was really happy with the quality and look of the finished stand and they had a busy day at the Boots one day event. The exhibition lightbox looked impressive and the curved canopy added a nice bespoke feature to the exhibition stand.