Cartoon Saloon

The animation studio, Cartoon Saloon were keen to showcase their inspiring artworks and popular merchandise at the Brand Licensing Europe Exhibition. Our exhibition stand design brief was to create a custom exhibition stand using backlit illumination, clean lines and an inviting product display area. The Cartoon Saloon team required two separate meeting spaces. The 6 metre x 7 metre stand space had three open sides. The entire stand was created with fully hired exhibition stand components. We created the back wall using three large lightboxes, each measuring 2 metres x 3 metres high. A hidden walk-in lockable store room was discreetly located behind the lightboxes. A forth smaller lightbox was used as a header for the stand and displayed the Cartoon Saloon logo at 4 metres from the ground up, to ensure the exhibition stand would be seen across the ExCel. A raised platform floor was covered with a wood effect vinyl floor covering, framed with aluminium edging and then under-lit with white LEDs so that the whole stand glowed from beneath. A large white timber product display island took centre stage and two further clothing and shelving display units were positioned in the front corner. The other corner was sheltered using a tension fabric framework and a printed voile graphic to give a degree of privacy, whilst allowing some visibility onto the stand. The exhibition stand looked fantastic at the Branding Licensing Europe event and the Cartoon Saloon team had very little downtime throughout the two day show.