First Impressions Count

Building and maintaining relationships is a very important factor when it comes to business, and one of the most important relationships you will have is with your clients and customers. You want to appear dependable, trustworthy, confident and competent – much like you would in a job interview. In fact, treating each meeting with a potential client as a job interview is a great way to build the kind of rapport that matters.

Of course, on a personal level, we all often do these things without even realising. But what does your space say about your business? Does your reception or showroom give off the right vibe or message to your clients and customers? With the right custom product displays, it will.

So, how do you create a lasting first impression for your business? You need to look the part, utilise positive body language, confident greetings, listen as much as you talk, and be friendly to one and all. How does that translate across to your business premises? Read on to find out.

• Look the Part – Your showroom or reception area should look clean, tidy and presentable at all times – dressed to impress standards. Ensure your décor exudes your brand and is remarkable to look at with a custom product display. You want to be remembered, for all the right reasons
• Body Language – Your reception area should encourage visitors to feel relaxed and in safe hands, rather than on edge and nervous. That being said, everything should be in the expected places, to leave people smiling
• Initial Greeting – The initial greeting in a job interview should be friendly and confident, and your reception or showroom needs to reflect this. Having awards and featured client work on the walls is worthy of being seen, so brag about your achievements in this subtle manner
• Conversational Etiquette – Your business space needs to allow for comfortable exchanges and some back and forth. Stiff chairs and imposing furniture could present the wrong impression if your business is all about open communication
• Equality for All – The business that is as accommodating to the CEO as it is to the Admin Assistant is a business people want to work with. Be polite and friendly to those behind the scenes as you would to your prospective customer, and it will go a long way.

As well as saying the right things, and presenting the right image to your potential clients and customers, you need to set the scene, too. Make use of your available space; make it a functional and usable space as well as one that is nice to look at. Our customer showroom and reception displays are designed around your needs and can transform any room into a work of art.

For more information, please give us a call on 01733 570222.