Sustainability in exhibitions doesn’t have to be costly. With smart choices, you can reduce environmental impact without extra expenses. Here’s how:
7 simple steps to reduce your event related carbon emissions
1. Use Reusable Structures
Opt for a reusable hire exhibition stand instead of single-use structures. A resourceful stand builder can design a custom stand using refurbished, upcycled, and reusable structures.
2. Go Digital
Replace printed brochures with QR codes linking to digital materials, cutting printing costs and paper waste. Use digital touchpoints, interactive experiences, and gamified activities instead of physical materials.
3. Choose Energy-Efficient Lighting
Switch to LED lighting and where possible, optimise existing venue lighting to cut energy use at no extra cost.
4. Use Recycled or Recyclable Print Media
Since COVID, the cost of sustainable print media has dropped significantly, and alternatives to traditional PVC-based media are now readily available. Use print materials made from recycled plastics or that are easily recyclable. For the latter, make sure you check what the recycling route is to ensure that this is a realistic option for you or your stand builder.
5. Manage Waste Efficiently
Consider what materials you use throughout your event, favouring materials that can be recycled. Use recycling bins and select suppliers who use recyclable packaging to keep waste low. Know what the recycling routes are for your exhibition materials to ensure this is a practical route.
6. Think Sustainable Transport
Ask your stand builder how they are transporting your stand. Are there options for electric vehicles or biofuels? Can stand deliveries be consolidated?
7. Track & Reduce
If you track your emissions, you are much more likely to take steps to reduce them. You can find a simple carbon calculator online or ask your exhibition stand builder whether they offer carbon calculation.
With these simple strategies, you can create a greener exhibition stand without increasing costs—benefiting both your brand and the planet.