10m x 10.5m
Custom exhibition stand
NEC, Birmingham
Haier HVAC UK is a provider of a holistic solution covering heating, air conditioning and green energy products all integrated and controlled via the hOn Application. They had secured a prime stand position at the Installer Show and though Haier had a large space measuring 10 metres by 10.5 metres at the event, they also had a large number of HVAC products to showcase. In addition to product displays the Haier team required a full size bar area, an arcade with strength game, basketball and batak as well as meeting spaces and reception desk.
The GH Display 3D design team took on the challenge to create a highly functional exhibition stand design whilst ensuring products could be viewed and visitors were encouraged to partake in the various activities throughout the exhibition.
The final design had a central tower with integrated walk-in store room. This provided a high-up space for a custom made 3D sign to ensure that brand was visible above the other exhibitors. Large freestanding product walls were built at an angle across the whole front of the stand, positioned to ensure visitors walked by the product display walls to access the bar and arcade areas at the rear of the stand.
Haier had an exceptionally busy exhibition at the Installer show with the ‘Haier Challenge’ (which was a competition that took place throughout the event in the arcade space) creating a buzz and talking point throughout the show.
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