Driving for Better Business

Driving for Better Business are a part of National Highways and were a key exhibitor at the Health & Safety Event, in which they secured a prominent island stand space. Their stand was 7m wide by 6m deep centred around a large screen mounted on a walk-in store, providing them with a practical space for hiding merchandise as well as large graphic areas for branding. The central store room was connected with a roof lintel to a 4m high tower displaying large format graphics with a lightbox situated on top, ensuring that the stand could be seen throughout the exhibition hall. The roof lintel had downlights providing stand lighting and depth to the exhibition stand. National Highways were eager to use a range of interesting and interactive methods to attract visitors and did this by showcasing a stopping distance game and iPads on bespoke illuminated stands. Around the bottom of the counters and planters, illuminating light strips were used to draw attention to the display by creating a simple, but effective, contrast to the blue and white colour scheme of the stand.